Trade webstore
A trade webstore that's never out of date
Your own online shop for trade and retail customers, selling from the same stock as the rest of your nursery — so what customers see online is what you've actually got.

Your shop, your name
A shop at your own web address, in your colours and with your logo, photos and About-us page. Customers order from you, not from a marketplace.
Always up to date, with nobody updating it
The shop runs off the same stock, prices and photos as the rest of HortiOwl. Sell something on the phone or in the yard and the shop knows; add a photo to a product and it's online. There's no second system to keep in step.
Built for trade ordering
- Fast tray-by-tray ordering for trade customers
- Each trade customer sees their own prices once signed in
- A trolley calculator, so customers can see how much they're ordering
- Availability shown as in stock, low or out — never exact counts
Retail customers too
The same shop can sell to the public, with prices shown or hidden as you choose.
You stay in control
Online orders wait in a queue for your team to accept or decline. Once accepted they become ordinary orders — picked, delivered and invoiced the same way as every other order.
Already sell on Shopify?
Keep your Shopify shop and connect it to HortiOwl instead. Your stock stays in step, and Shopify orders are recorded in HortiOwl automatically, alongside your trade orders.
Questions
No. The webstore is a complete shop at its own address. If you already have a website, link to the shop from it.
Yes. Trade customers sign in and see their own prices; the public sees your retail prices, or none if you'd rather not show them.
Orders don't go through until your team accepts them, so you can check them first and decline any you can't fill.
No. You can keep your Shopify shop and connect it to HortiOwl, so stock stays in step and Shopify orders are recorded automatically. It's an optional add-on.
It's an optional add-on to your HortiOwl plan. Tell us you're interested when you book a demo and we'll include it in your quote.
See it with your own stock
A 30–45 minute demo, built around your product list. No commitment.