Grow more.
Admin less.
One system for your stock, orders and invoicing, whether you grow plants or produce — with a phone app for out on the nursery or the farm and a webstore that’s always up to date.
Built for UK nurseries, garden centres, growers and farm shops · Work from anywhere · Hosted in the UK · Nothing to install
Sound familiar?
“Clipboards round the site, typing it all up back at the desk, photos sent to someone else to upload, and a website that’s always behind.”
With HortiOwl it happens where you’re standing.
Update stock
Count a bed or a bench and correct it on the spot — not on paper for later.
Change prices
Reprice a line from your phone, without going anywhere near a PC.
Take photos
Photograph the plant in front of you and it goes straight onto the product, and from there to your webstore — no sending photos to someone else to upload.
Add a new product
Create it right where the plant is, with its opening stock and a photo.
Your webstore is always up to date
It runs off the same stock as everything else, so sold-out plants come off, restocked ones go back on, and new prices and photos appear within minutes. Nothing to update twice.
What else it fixes
The problems nurseries raise with us most — and what changes with HortiOwl.
“Our trade and retail customers want different things.”
One webstore for retail shoppers and trade buyers, each seeing their own prices.
“We can’t see what’s selling, or what it’s making us.”
A live dashboard and ready-made reports show how the business is doing at a glance. No more Sunday-night spreadsheets.
“We’re still writing labels by hand.”
Print labels straight from the job, with nothing retyped.
“We can only get things done at the office PC.”
Sign in from anywhere and use the phone app out on the nursery. If a PC dies, your data doesn’t.
And the everyday ones
“We sold the same plants twice.”
Once an order’s confirmed, its plants are held for it, so they can’t be sold twice.
“The wrong plants went on the wrong van.”
Every van gets its own load sheet, in drop order.
“Invoicing eats our evenings.”
Invoices come straight from what was delivered, ready for your accounts.
One job, start to finish
Nothing gets typed twice. Each step carries on from the last, so the batch that was quoted is the batch that’s picked, delivered and invoiced.
Quote in minutes
Pick from your live catalogue at the customer's own prices, and email it from the same screen.
- Priced for that customer
- Sent as a PDF, with your logo
Selling produce? Order → pack → collect or deliver → invoice.
What it looks like
In the office and online.
A webstore that’s never out of date
Your own shop for retail and trade customers, running off the same stock as everything else — so it stays right without anyone updating it. Orders wait in a queue until your team accepts them.
More about the trade webstore →Already sell on Shopify? Keep your shop and connect it instead — one set of stock, and Shopify sales recorded with their batches and plant passports.
HortiOwl and Shopify →What’s in it
Purpose-built for the trade, not adapted from generic business software. The headlines are here — the rest is best seen in a demo.
Quote, convert, and track every order from enquiry to delivery.
- Quotes that become orders in one click
- Every order tracked from enquiry to delivery
- Price lists and trade pricing per customer
- Send availability to trade customers — orders come back in without retyping
Batch-tracked stock across your sites — Plant-Passport compliant by default.
- Batch-tracked stock: saleable, growing and reserved
- Plant passports captured once at goods-in, carried onto every document
- Stock takes that square what’s growing with what’s on the system
- Every movement logged — who, what and when
A built-in Point of Sale for the shop floor, sharing the same stock and accounts — no separate system to reconcile.
- A shop-floor till that sells from the same live stock
- Card payments through Stripe readers, plus cash
- End-of-day Z-report with the cash variance worked out for you
- Refunds and discounts controlled by permission
Your own branded shop — retail and wholesale — orders straight into your queue.
- Your own branded shop for retail and trade customers
- Updates itself as stock, prices and photos change — no second system to keep in step
- Availability shown as in / low / out — never exact counts
- Orders wait in a queue for your team to accept
- Fast tray-by-tray trade ordering with a trolley calculator
HMRC-compliant VAT invoices and clean exports to your accounts package.
- Invoices raised from what was actually delivered
- UK VAT worked out per line
- Statements that show who owes what, and for how long
- Exports for Sage (50, 200 and Business Cloud), Xero, QuickBooks and KeyAccounts
Pick lists that walk your site, and load sheets for every van.
- Pick lists in walking order, with the right batches
- Delivery runs with a load sheet for every van
- Proof-of-delivery photos from the driver’s phone
- Purchase orders and goods-in with full supplier traceability
Know your numbers, control who sees what, and work from anywhere on the nursery.
- Dozens of ready-made reports — sales, stock, margins, debtors, traceability — plus a live KPI dashboard
- Four roles, so each person sees what they need
- A phone app for the nursery floor: update stock and prices, take photos, add new products on the spot
- Hosted in the UK, GDPR by design
Quote, convert, and track every order from enquiry to delivery.
- Quotes that become orders in one click
- Every order tracked from enquiry to delivery
- Price lists and trade pricing per customer
- Send availability to trade customers — orders come back in without retyping
Batch-tracked stock across your sites — Plant-Passport compliant by default.
- Batch-tracked stock: saleable, growing and reserved
- Plant passports captured once at goods-in, carried onto every document
- Stock takes that square what’s growing with what’s on the system
- Every movement logged — who, what and when
A built-in Point of Sale for the shop floor, sharing the same stock and accounts — no separate system to reconcile.
- A shop-floor till that sells from the same live stock
- Card payments through Stripe readers, plus cash
- End-of-day Z-report with the cash variance worked out for you
- Refunds and discounts controlled by permission
Your own branded shop — retail and wholesale — orders straight into your queue.
- Your own branded shop for retail and trade customers
- Updates itself as stock, prices and photos change — no second system to keep in step
- Availability shown as in / low / out — never exact counts
- Orders wait in a queue for your team to accept
- Fast tray-by-tray trade ordering with a trolley calculator
HMRC-compliant VAT invoices and clean exports to your accounts package.
- Invoices raised from what was actually delivered
- UK VAT worked out per line
- Statements that show who owes what, and for how long
- Exports for Sage (50, 200 and Business Cloud), Xero, QuickBooks and KeyAccounts
Pick lists that walk your site, and load sheets for every van.
- Pick lists in walking order, with the right batches
- Delivery runs with a load sheet for every van
- Proof-of-delivery photos from the driver’s phone
- Purchase orders and goods-in with full supplier traceability
Know your numbers, control who sees what, and work from anywhere on the nursery.
- Dozens of ready-made reports — sales, stock, margins, debtors, traceability — plus a live KPI dashboard
- Four roles, so each person sees what they need
- A phone app for the nursery floor: update stock and prices, take photos, add new products on the spot
- Hosted in the UK, GDPR by design
Plants or produce — the same system
Set up for what you grow and sell, whether that’s a nursery, a produce grower or a farm shop.
Growing plants
- Batch stock from propagation to saleable
- Plant passports captured once, carried onto every document
- Plant labels with the passport, photo and barcode on them
- Pick lists in walking order
- CC / Danish trolley calculator for trade orders
Growing or selling produce
- A harvest date on every batch
- Sold by weight, by the unit or by the pack — 2.5kg bags to 25kg sacks
- Tick-box packing lists, so every order goes out complete — collected or delivered
- Plant passports and APHA quarantine for seed potatoes
Farm shop too? The till and webstore sell from the same stock, so what’s on the shelf, online and on the trade order all agree.
Labels
Plant passport labels
Print plant labels straight from your stock, with the passport, photo, price and barcode already on them.
- The UK plant passport on the label, taken from the batch
- The plant’s own photo, your logo and other pictures
- Tags, stick-ins, bed cards and price labels — on the printers you have
Ready when Defra calls
Plant passports, spray records and batch traceability in one place, kept for seven years — pull the report an inspector asks for in seconds.
GDPR handled just as easily
Export everything you hold on a customer — or anonymise them — straight from their record.
Hosted in the UK, backed up for you
No server in the back office, nothing to install, nothing to update. A lost PC loses nothing.
See it with your own stock
Book a 30–45 minute demo built around how you work. Bring a sample of your product list and we’ll show you how it comes across — no commitment, no sales script.